ACTIVE Venture Partners invests €3m to support ReviewPro’s expansion

Wednesday July 17th, 2013

ReviewPro, the leading provider of online reputation and social media analytics for the hotel industry, has received an investment of €3 million by ACTIVE Venture Partners, which specializes in supporting entrepreneurs with technology-based companies.

With this investment, Barcelona-based ReviewPro – with offices in the United States and Latin America – will expand its leadership in its field of activity.

“ReviewPro is a prime example of the type of company that ACTIVE wants to work with in its international growth. Although still young, ReviewPro has established the Global Review Index ™ as an industry standard and is among the leaders in a field of activity that is experiencing extraordinary growth. The hotel industry is quickly becoming aware that the active management of online reputation leads not only to higher client satisfaction but also increased revenues. ReviewPro’s solution expands a hotel’s or chain’s market share and position properties as the most competitive in their market. We have invested in ReviewPro because it has the best technology of its segment,” says Co-founder and Managing Partner of ACTIVE Venture Partners Christopher Pommerening.

CEO RJ Friedlander, Tim Towle and Dimitry Lvovsky founded ReviewPro in Barcelona. Conceived from the outset as a technology provider with a global reach, ReviewPro in just four years has become a solid business with a team of over 70 people and more than 6,000 customers in 80 countries; 75% of its income comes from abroad.

“The support provided by our partners at ACTIVE constitutes an endorsement of our company, which has established itself as a leader in our sector worldwide. At the same time, the experience, strategic vision and investment provided by ACTIVE will enable us to embark on a new stage of development that we expect will expand our leadership,” said RJ Friedlander, CEO of ReviewPro.

In 2011, ReviewPro was awarded with a prestigious prize by the global consultancy firm PhoCusWright for the Best Emerging Technology Innovation, and in 2012 was chosen as the start-up with the greatest potential of Spain by Wired magazine, a leading publication in the technological and Internet world. ReviewPro also joined the Advisory Board of the Cornell Center for Hospitality Research (New York). ReviewPro’s client roster includes large chains such as Meliá Hotels International; Louvre Hotels – the eighth largest hotel group in the world; Kempinski Hotels; Iberostar Hotels; citizen Hotels, Millennium Hotels, Red Carnation Hotel Collection and Concorde Hotels & Resorts, as well as iconic, independent properties such as Fouquet’s in Paris and The Ritz London.

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. The company provides the analysis, customer intelligence, competitive benchmarking and reporting needed to help hotel professionals more effectively manage their organization. ReviewPro aggregates hundreds of millions of social media mentions, in 35+ languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in over 80 countries, including Louvre Hotels Group, Meliá Hotels International, The Red Carnation Hotel Collection, The Roger Smith Hotel, CitizenM Hotels and Apex Hotels.

About Active Venture Partners ( & @activevp)

ACTIVE is an international venture capital company in Spain and is regulated by the CNMV, the Spanish financial regulator. ACTIVE manages two funds with total commitments of 75 million euros. Its investment focus is geared towards European technology companies that are either in their early stage or expansion phase. In addition, ACTIVE supports its portfolio companies by providing strategic and operational advice as well as access to its international contact network.

As former entrepreneurs, the founding partners have also created the Venturepreneurs’ Organisation, which aims to promote the relationship between successful serial entrepreneurs who continuously invest in early stage companies.

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